We are a venture firm that views the world a little differently.

Dare we say, a bit creatively.

We invest in founders at all stages, who recognize that solving the world’s hardest problems requires creative solutions, and — most importantly, recognize that paradigm shifts in society take time, patience, and grit.

Whether it is our environment, national defense and security, education, financial systems, or health, we appreciate that a genuine creativity is needed to continuously match product adoption to fundamental user needs.

Animated neon shapes moving dynamically


We back great ideas and good humans who care about the greater good and the impact on society.  We believe good business transcends industries, and aren’t just built quickly or easily.

We are  relentlessly curious about what what you are building and how it improves your customers lives.

3D cube expanding

Post-It to Exit.

It’s never too early or too late to collaborate with us. We have jammed with founders at the post-it stage all the way to exit decisions.  Above all else, we believe in doing right by founders.

Anup is Managing Partner of Creative Capital and is an investor and finance executive boomeranger.  His investing experience spans credit (Ares) to LBO and growth equity (Silver Lake Partners and 3i) to early stage (Atomic, Studio).

His operating experience began with being the second finance hire at MasterClass, helping build out the team and raise an $85m Series D and then moving onto PAX Labs, where he led the finance team, the company's $420m equity raise, and preparing it to go public.  He also led the finance team at Thistle and the company's Series B equity raise along with its debt financing.

Anup graduated with an MBA from the Kellogg School of Management (Northwestern University) and BS and Masters degrees in Engineering from the University of California, Berkeley with minors in astrophysics and philosophy.

He loves talking “nerdy” (mechanical movements in watches, space) and spending time in the mountains and oceans.

Clock animation and profile picture of Anup Goel
Anup Goel
Managing Partner